URLs on radio
Running radio commercials with a URL for your web site makes sense. However, there is the problem of how you pronounce the URL on air. Hypens, numerals and ambiguous spelling have to be clarified so that listeners can actually find your site. One radio commercial here promotes the region of southern Tyrol and it directs listeners to the site by pointing out that the ü in S¨dtirol is spelled as ue in the name. This works for me. In one of those "did they really say that" moments I heard an ad for the Schönberg Ensemble, which is a small orchestra with a modern classical repertoire. To plug their website, they decided to pronounce the schoenberg part of the domainname in Dutch rather than German. It sounds horrendous. At first I didn't even recognize it, because everyone pronounces Schönberg (or in this case, the written Schoenberg) the German way and the Dutch pronunciation is so different. Not only that, "schoenberg" in Dutch means "shoe mountain." Talking down to the target audience of your ad is never a good idea. Those interested in contemporary music would have been able to figure it out. Really.
Posted by qsi at November 04, 2002 07:09 PM
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