Good heavens, the Wall Street Journal is considering publishing a Saturday edition! I'm all in favor of that, and that's coming from someone who occasionally still pines for the WSJ's old layout. The question is what the content on Saturdays would be, but the Financial Times is doing a pretty decent job of publishing for the weekend, so the WSJ should be able to pull it off too. I hope. The FT has been giving the WSJ a good run for its money though. And it's had pretty good guerrilla marketing too. In the aftermath of September 11th, many airlines had cut back on providing free newspapers on board, and the FT started to hand out free copies at airports. An excellent idea, and it worked really well. At least, in my experience it did. And on the flights from Amsterdam to London City (and vice versa) the infernal KLM still does not give us free papers. Fortunately the FT still dispenses free copies in Schiphol's D-Pier, so I can pick one up on my way to the gate. Smart thinking at the FT there.

Good thing I am not a news junkie anymore.